ESA Gaming adds to Africa presence with multi-country Betway deal


ESA Gaming has signed an important new deal with leading global online betting and gaming brand Betway, to bolster our game distribution across Africa.

This exciting new agreement sees an initial selection of top-performing content, including Mine games and Crash games, go live across key markets, such as Tanzania, Nigeria, Mozambique, Zambia, and Malawi.

This deal with the Super Group-owned brand significantly boosts ESA Gaming’s footprint in Africa.

The continent has emerged as a key target for ESA Gaming, with our array of light-weight games already proving extremely popular in markets where mobile connectivity speeds may vary wildly.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Betway is a brand with a large global presence, and we’re delighted to expand across Africa with this latest partnership.

“Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Laurence Michel, CEO of Betway in Africa, said: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent, and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”

EGC Services Ltd, having its registered address at Soho St Julians, Punchbowl Centre, Elia Zammit Street, St. Julians STJ 3154, Malta, is licensed and regulated by the Malta Gaming Authority to supply Type 1 Gaming Services under a B2B Critical Supply Licence (Licence Number MGA/B2B/650/2018, issued on 25th February 2021).